Print’s Not Dead: How Print Products Can Work for You: David Morrison Boca Raton Florida

David Morrison Boca Raton

March 13, 2023


In the past decade, many businesses have shifted from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, according to David Morrison of Boca Raton, Florida, owner of RD Promo and Sourcing, print media has evolved with the help of new technology. Thanks to advancements in technology that help reduce the cost of printing, print marketing is a great and cost-effective way to reach your potential customers.

Here are a few of David Morrison of Boca Raton, Florida’s favorite print promo products:

Brochures & Flyers

When you’ve got a lot to say about your business or organization, brochures are the way to go. Custom brochures and flyers are print marketing staples that give you lots of space to tell your story, present your prospects with information, or just promote sales. They’re also compact, light, and versatile, making brochures and flyers a lightweight and cost-effective way to put your message out there.


Want to showcase everything your company has to offer fully? Consider catalogs! Though you might think that print catalogs have gone the way of the house phone or the VCR, they’re seeing a resurgence in popularity. Consumers are constantly bombarded with information online, so creating a physical printed catalog is a unique way to break through the noise.

Business Cards

Ah, business cards. They’re ubiquitous, and for a good reason. Although much business occurs digitally, business cards are not expected to go fully digital anytime soon. Swapping contact info digitally is impersonal, and business cards are about creating a connection and an excellent first impression. Whether your business is small, large, or somewhere in between, you can capture your audience’s attention with custom business cards.

Direct Mail

“Direct mail” is a vast category of promotional products, encompassing pretty much anything that can be mailed easily as a part of a marketing campaign. Products like custom magnets, pens, calendars, cell phone wallets, and more are small and light while still packing a substantial promotional punch. With your logo printed on a helpful product and mailed directly to your prospects, your brand will leave a lasting impression.

Custom Packaging

Everyone loves getting a package in the mail, but it’s even better when it looks good! You’re missing out on valuable branding opportunities by sending things out in plain cardboard boxes. Increase your brand recognition with beautiful packaging custom created with your logo or design. Whether mailers, boxes, tissue paper, or gift bags, custom packaging is valuable to the customer experience.

Want to see the other print products we have on offer? Contact us today to learn more! [email protected]  8559157377